- About D&i
- Brand Studies
The National Financial Alliance is an organization driven to help each and every client customer, be it an individual, a family, or company, achieve their unique definition of financial success. They also act as a central industry resource for both client and financial advisor.
An updated logotype positions the NFA as a forward-thinking leader in their marketplace, and through it’s parallel lines tells a story of continuous support through consistent engagement between advisor and client. The web site uses up close and personal shots, tinted with a subdued color palette, capture the business in a point-of-view style and build a trustworthy foundation to contrast with the vibrant energy of the individual client path. The bold use of photography establishes a confident, yet personal approach that has the ability to be combined with audience-specific messaging.